2.13.1.2Vertical

Regional Amusement Parks

Mid-size amusement parks serving regional consumer markets.

Market snapshot

These figures describe Amusement Parks & Attractions (2.13.1), the segment that Regional Amusement Parks sits within. They are not figures for Regional Amusement Parks on its own.

Market size
~$25B
Growth
~2.3%CAGR (2017–22, nominal)
Companies
~1,397 firms
Firms by employee count

64.1% of firms have fewer than 20 employees: 895 micro-businesses, below most mandates.

The investable universe502 firms with 20+ employees
20–99
33467%
100–499
13126%
500+
377%

The investable visitor-attraction economy: a handful of scaled theme-park operators (Disney, Universal, Six Flags–Cedar Fair) plus zoos and aquariums. These are capital-intensive assets where revenue-per-firm runs near $18M and 37 operators exceed 500 employees. Museums, historical sites and nature parks are a separate, largely-nonprofit cultural category (~$16B) and are excluded here; folding them in halved revenue-per-firm and buried the theme-park economics under thousands of small institutions.

NAICS 712130, 713110. U.S. Census Bureau, 2022 Statistics of U.S. Businesses; U.S. Census Bureau, 2022 Economic Census.

Business model & economics

Revenue model

Admissions, season passes, food, and merchandise

Key economics

Revenue per firm
$17,815,033
Revenue per employee
$118,550
Employees per firm
146.8
Recurring revenue
Moderate

season passes and memberships

EBITDA margin
Strong at scaled parks and zoos
Capex intensity
High

Characteristics

  • Balanced cost base: payroll is 27% of revenue, leaving room to scale margin without cutting staff
  • Moderate strategic-buyer pool: 37 firms exceed 500 employees, so a scaled asset has buyers, but not many
  • Capital-intensive, scale-driven theme-park economics.
  • Strong post-pandemic recovery with pricing power.
  • Regional parks and attractions consolidating under scaled operators.

NAICS 712130, 713110. U.S. Census Bureau, 2022 Statistics of U.S. Businesses; U.S. Census Bureau, 2022 Economic Census.

M&A deal context

Deal activityModerate

Who’s acquiring

  • Theme-park operators
  • Regional-park consolidators
  • PE-backed attractions platforms

What’s driving deals

  • Consolidation among regional park operators.
  • Post-pandemic demand and pricing power.
  • Scale advantages in capital-intensive parks.

Find Regional Amusement Parks acquisition targets

Search Acquisera’s index for companies classified under Regional Amusement Parks (2.13.1.2) and build a targeted deal pipeline.

Search companies