Men's Grooming Subscription Services
DTC brands delivering grooming products by subscription.
Market snapshot
These figures describe Barbershops & Men's Grooming (2.10.1), the segment that Men's Grooming Subscription Services sits within — not Men's Grooming Subscription Services on its own.
- Market size
- ~$1.7B
- Growth
- ~9.7%CAGR (2017–22, nominal)
- Companies
- ~7,400
U.S. Census Bureau 2022 CBP/Economic Census, NAICS 812111 (Barber Shops); broader men's-haircut franchises overlap beauty salons (812112).
Business model & economics
Revenue model
Service fees and grooming-product sales; franchise royalties
Key economics
- Recurring revenue
- Moderate–High
- EBITDA margin
- 10–20%
- Capex intensity
- Low
frequent recurring haircuts
Characteristics
- Men's-grooming revival lifting demand.
- Frequent recurring haircuts support repeat revenue.
- Franchise and membership concepts introducing scale.
Geographic concentration
Barbershops and men's grooming over-index in the New York metro — New Jersey and New York — reflecting dense, walkable neighborhoods and strong ethnic-grooming traditions.
U.S. Census Bureau — 2022 County Business Patterns (establishments by state), NAICS 812111. Concentration shown by location quotient.
M&A deal context
Who’s acquiring
- Men's-grooming franchise networks
- Personal-care platforms
- Multi-unit operators
What’s driving deals
- Franchise-led branding of a traditional trade.
- Recurring men's-haircut demand.
- Fragmented base with early consolidation.
Find Men's Grooming Subscription Services acquisition targets
Search Acquisera’s index for companies classified under Men's Grooming Subscription Services (2.10.1.3) and build a targeted deal pipeline.
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