2.10.1Segment

Barbershops & Men's Grooming

Barbershop chains and independent men's grooming studios providing haircuts, beard services, and grooming products.

3
Verticals

Overview

Barbershops & Men's Grooming provide haircuts, beard services, and grooming through barbershop chains and independent studios. A men's-grooming revival has lifted demand, with modern barbershop and franchise concepts (and the men's-haircut franchise segment broadly) bringing branding to a traditional trade.

Demand is recurring — men's haircuts repeat frequently — and the category has grown, though it remains highly fragmented. Franchise and membership concepts are the primary vehicles introducing scale.

Market snapshot

Market size
~$1.7B
Growth
~9.7%CAGR (2017–22, nominal)
Companies
~6,600 firms
Firms by employee count

96.8% of firms have fewer than 20 employees: 6,387 micro-businesses, below most mandates.

The investable universe213 firms with 20+ employees
20–99
18185%
100–499
2813%
500+
42%

broader men's-haircut franchises overlap beauty salons (812112).

NAICS 812111. U.S. Census Bureau — 2022 Statistics of U.S. Businesses; U.S. Census Bureau — 2022 Economic Census.

Business model & economics

Revenue model

Service fees and grooming-product sales; franchise royalties

Key economics

Revenue per firm
$251,994
Revenue per employee
$61,076
Employees per firm
4.3
Recurring revenue
Moderate–High

frequent recurring haircuts

EBITDA margin
10–20%
Capex intensity
Low

Characteristics

  • Balanced cost base — payroll is 48% of revenue, leaving room to scale margin without cutting staff
  • Owner-operator dominated — 95% of businesses have no employees and take 72% of revenue
  • Thin strategic-buyer pool — only 4 firms exceed 500 employees; exits skew sponsor-to-sponsor
  • Men's-grooming revival lifting demand.
  • Frequent recurring haircuts support repeat revenue.
  • Franchise and membership concepts introducing scale.

NAICS 812111. U.S. Census Bureau — 2022 Statistics of U.S. Businesses; U.S. Census Bureau — 2022 Economic Census; U.S. Census Bureau — 2022 Nonemployer Statistics.

Geographic concentration

AlabamaAlaskaArizonaColoradoGeorgiaIndianaKansasMaineMassachusettsMinnesotaNorth CarolinaNorth DakotaOklahomaPennsylvaniaSouth DakotaTexasWyomingConnecticutMissouriWest VirginiaIllinoisNew MexicoArkansasCaliforniaDelawareDistrict of ColumbiaHawaiiIowaKentuckyMarylandMichiganMississippiMontanaNew HampshireOhioOregonTennesseeUtahWashingtonWisconsinNebraskaSouth CarolinaIdahoNevadaVermontLouisianaRhode IslandFloridaNew JerseyNew YorkVirginia

Barbershops over-index sharply in the dense Northeast metros — New Jersey carries more than two and a half times its expected share of firms and New York over twice — where walkable neighborhoods and strong ethnic-grooming traditions support a shop on nearly every block, with Virginia and Florida trailing.

New JerseyNew YorkVirginiaFlorida

U.S. Census Bureau — 2022 Statistics of U.S. Businesses (firms by state), NAICS 812111. Concentration shown by location quotient.

M&A deal context

Deal activityEmerging

Who’s acquiring

  • Men's-grooming franchise networks
  • Personal-care platforms
  • Multi-unit operators

What’s driving deals

  • Franchise-led branding of a traditional trade.
  • Recurring men's-haircut demand.
  • Fragmented base with early consolidation.

Verticals in this segment

Find Barbershops & Men's Grooming acquisition targets

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