1.8.8.4Vertical

Public Opinion Polling

Research firms conducting political and consumer opinion polls.

Market snapshot

These figures describe Survey Research & Polling (1.8.8), the segment that Public Opinion Polling sits within. They are not figures for Public Opinion Polling on its own.

FragmentationFragmentedEstimate

Sized within market research, since survey and polling work falls under NAICS 541910 (Marketing Research & Public Opinion Polling), tracked in the Market Research segment, not separately here.

Business model & economics

Revenue model

Project survey fees plus panel and survey-platform access

Key economics

Recurring revenue
Low–Moderate

panels and platforms recur; fielding is project-based

EBITDA margin
12–25%
Capex intensity
Low

Characteristics

  • Methods-intensive work increasingly delivered via online panels.
  • Panel and survey technology add recurring access revenue.
  • Steady demand from corporate and public-opinion measurement.

M&A deal context

Deal activityModerate

Who’s acquiring

  • Panel & survey-technology platforms
  • Market-research consolidators
  • PE-backed insights roll-ups

What’s driving deals

  • Consolidation of panel and survey-technology providers.
  • Shift to online panels and survey platforms.
  • Steady demand for survey and polling research.

Find Public Opinion Polling acquisition targets

Search Acquisera’s index for companies classified under Public Opinion Polling (1.8.8.4) and build a targeted deal pipeline.

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