1.8.8.1Vertical

Customer Satisfaction Surveys

Research firms measuring customer satisfaction and NPS scores.

Market snapshot

These figures describe Survey Research & Polling (1.8.8), the segment that Customer Satisfaction Surveys sits within. They are not figures for Customer Satisfaction Surveys on its own.

FragmentationFragmentedEstimate

Sized within market research, since survey and polling work falls under NAICS 541910 (Marketing Research & Public Opinion Polling), tracked in the Market Research segment, not separately here.

Business model & economics

Revenue model

Project survey fees plus panel and survey-platform access

Key economics

Recurring revenue
Low–Moderate

panels and platforms recur; fielding is project-based

EBITDA margin
12–25%
Capex intensity
Low

Characteristics

  • Methods-intensive work increasingly delivered via online panels.
  • Panel and survey technology add recurring access revenue.
  • Steady demand from corporate and public-opinion measurement.

M&A deal context

Deal activityModerate

Who’s acquiring

  • Panel & survey-technology platforms
  • Market-research consolidators
  • PE-backed insights roll-ups

What’s driving deals

  • Consolidation of panel and survey-technology providers.
  • Shift to online panels and survey platforms.
  • Steady demand for survey and polling research.

Find Customer Satisfaction Surveys acquisition targets

Search Acquisera’s index for companies classified under Customer Satisfaction Surveys (1.8.8.1) and build a targeted deal pipeline.

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