8.3.4.4Vertical

Short-Term Rental Marketplaces

Platforms listing vacation rentals and short-term accommodations.

Market snapshot

These figures describe Real Estate Marketplace Platforms (8.3.4), the segment that Short-Term Rental Marketplaces sits within — not Short-Term Rental Marketplaces on its own.

FragmentationConsolidatedEstimate

Real-estate marketplaces span internet-publishing and information classifications (NAICS 519290) and are not separately disclosed by the Census Bureau, so the segment is not separately sized here; Zillow and CoStar are leading players.

Business model & economics

Revenue model

Advertising, leads, and agent/landlord software/services

Key economics

Recurring revenue
Moderate–High

recurring ad/subscription revenue

EBITDA margin
Strong

audience and network-effect economics

Capex intensity
Low

Characteristics

  • Listing portals with powerful network effects.
  • Reset to advertising/leads after the iBuying era.
  • CoStar's residential entry a key competitive dynamic.

M&A deal context

Deal activityModerate

Who’s acquiring

  • Portal & marketplace majors
  • Media & internet strategics
  • PE- and VC-backed platforms

What’s driving deals

  • Audience and network-effect consolidation.
  • Agent/landlord software and leads expansion.
  • Competitive dynamics (CoStar vs. Zillow).

Find Short-Term Rental Marketplaces acquisition targets

Search Acquisera’s index for companies classified under Short-Term Rental Marketplaces (8.3.4.4) and build a targeted deal pipeline.

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