Equipment Rental & Leasing
Equipment rental companies supplying construction machinery, material handling equipment, and specialty tools.
- 4
- Verticals
Overview
Equipment Rental & Leasing covers the rental of construction, industrial, and general equipment — aerial lifts, earthmoving, power and HVAC, tools, and specialty equipment. At ~$83B across ~17,000 establishments, it is led by national rental majors (United Rentals, Sunbelt/Ashtead, Herc) alongside a large base of regional and specialty rental operators.
Demand is driven by construction and industrial activity and the secular shift from owning to renting equipment (better fleet utilization, no maintenance burden), with the rental penetration rate still rising. It is consolidating rapidly around scaled players, and one of the most successful industrial roll-up stories, with fleet scale and branch density the key advantages.
Market snapshot
- Market size
- ~$83B
- Growth
- ~7.4%CAGR (2017–22, nominal)
- Companies
- ~17,000
U.S. Census Bureau 2022 CBP/Economic Census, NAICS 532412 (construction/mining/forestry equipment rental) + 532490 (other industrial equipment rental) + 532310 (general rental centers).
Business model & economics
- Revenue model
- Equipment rental and leasing fees on owned fleet
- Recurring revenue
- Moderate–High — recurring rental and repeat customers
- EBITDA margin
- Strong — high-utilization fleet economics
- Capex intensity
- High
- Led by United Rentals, Sunbelt, Herc.
- Secular shift from owning to renting equipment.
- Fleet scale and branch density key advantages.
M&A deal context
Who’s acquiring
What’s driving deals
- Aggressive roll-up of regional rental operators.
- Rising rental-penetration secular shift.
- Specialty-fleet and geographic expansion.
Verticals in this segment
- 5.9.2.1Construction Equipment Rental
Companies renting excavators, cranes, and heavy construction equipment.
- 5.9.2.2Industrial Tool & Equipment Rental
Rental companies supplying portable power tools and industrial equipment.
- 5.9.2.3Material Handling Equipment Rental
Companies renting forklifts, pallet jacks, and warehouse equipment.
- 5.9.2.4Specialized & Heavy Equipment Rental
Companies renting cranes, aerial lifts, and specialty equipment.
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