Sporting Goods & Recreation Mfg
Manufacturers of athletic equipment and outdoor recreation gear.
Market snapshot
These figures describe Consumer Goods Manufacturing (5.8.3), the segment that Sporting Goods & Recreation Mfg sits within. They are not figures for Sporting Goods & Recreation Mfg on its own.
- Market size
- ~$156B
- Growth
- ~2.1%CAGR (2017–22, nominal)
- Companies
- ~19,369 firms
85.8% of firms have fewer than 20 employees: 16,616 micro-businesses, below most mandates.
- 20–99
- 2,02674%
- 100–499
- 45617%
- 500+
- 27110%
The domestic remainder of categories that largely moved offshore: apparel, footwear, toys and small appliances survive here as short-run, custom or brand-owned production. Growth is modest and the interesting businesses are the ones that turned reshoring and speed-to-shelf into a service proposition rather than competing on unit cost.
NAICS 312230, 315120, 315210, 315250, 315990, 316210, 316990, 332215, 335210, 335220, 339910, 339920, 339930, 339940, 339950, 339992, 339993, 339994, 339999, 541420. U.S. Census Bureau, 2022 Statistics of U.S. Businesses; U.S. Census Bureau, 2022 Economic Census.
Business model & economics
Revenue model
Branded and private-label consumer-product manufacturing
Key economics
- Revenue per firm
- $8,068,849
- Revenue per employee
- $397,292
- Employees per firm
- 18.2
- Recurring revenue
- High
- EBITDA margin
- Brand- and category-driven
- Capex intensity
- Moderate
recurring consumable demand
Characteristics
- Scale-driven: payroll is only 13% of revenue, so the cost base is assets, not headcount
- Deep strategic-buyer pool: 271 firms exceed 500 employees, so a scaled asset has trade buyers
- Brand-driven; CPG majors plus emerging brands.
- Private-label and contract manufacturing significant.
- Profiled under the Consumer sector.
NAICS 312230, 315120, 315210, 315250, 315990, 316210, 316990, 332215, 335210, 335220, 339910, 339920, 339930, 339940, 339950, 339992, 339993, 339994, 339999, 541420. U.S. Census Bureau, 2022 Statistics of U.S. Businesses; U.S. Census Bureau, 2022 Economic Census.
M&A deal context
Who’s acquiring
- CPG strategics
- PE-backed consumer platforms
- Emerging-brand acquirers
What’s driving deals
- Emerging-brand and premiumization M&A.
- Private-label and contract manufacturing.
- See the Consumer sector.
Find Sporting Goods & Recreation Mfg acquisition targets
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