3.6.4.1Vertical

Fee-Only Financial Planners

Financial planners charging flat or hourly fees without commissions.

Market snapshot

These figures describe Investment Advisory & RIA (3.6.4), the segment that Fee-Only Financial Planners sits within. They are not figures for Fee-Only Financial Planners on its own.

Market size
~$373B
Growth
~5.5%CAGR (2017–22, nominal)
FragmentationConsolidatingEstimate

The heart of wealth management is a vast, fragmented base of registered advisory firms earning recurring fees on assets under management, and among the most actively consolidated markets in all of finance. Aging advisor demographics, the value of scale and technology, and abundant private-equity capital drive a roll-up led by national platforms (Creative Planning, Mariner, Mercer, Hightower). Revenue is AUM-based fees; a clean firm count isn't shown because the 2022 advisory code has no matching 2017-vintage firm data.

NAICS 523940. U.S. Census Bureau, 2022 Economic Census.

Business model & economics

Revenue model

Recurring fees on assets under management

Key economics

Recurring revenue
High

sticky AUM-based fees

EBITDA margin
20–35%
Capex intensity
Low

Characteristics

  • Vast, fragmented base of advisory firms.
  • Aging advisors and scale value drive the roll-up.
  • Recurring AUM fees and sticky relationships.

M&A deal context

Deal activityHigh

Who’s acquiring

  • National RIA consolidators
  • PE-backed wealth platforms
  • Bank & brokerage strategics

What’s driving deals

  • Aging-advisor succession driving sales.
  • Scale, technology, and platform value.
  • Abundant private-equity capital.

Find Fee-Only Financial Planners acquisition targets

Search Acquisera’s index for companies classified under Fee-Only Financial Planners (3.6.4.1) and build a targeted deal pipeline.

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