Managing General Agents (MGA)
Wholesale insurance intermediaries with underwriting authority.
Market snapshot
These figures describe Insurance Brokerage & Distribution (3.3.3), the segment that Managing General Agents (MGA) sits within. They are not figures for Managing General Agents (MGA) on its own.
- Market size
- ~$203B
- Growth
- ~6.9%CAGR (2017–22, nominal)
- Companies
- ~123,077 firms
96.9% of firms have fewer than 20 employees: 119,268 micro-businesses, below most mandates.
- 20–99
- 2,79673%
- 100–499
- 58915%
- 500+
- 42411%
The most actively consolidated market in all of M&A. Recurring commission revenue, high retention, and capital-light economics have made brokerage a perennial roll-up: PE-backed consolidators (Acrisure, HUB, USI, AssuredPartners, BroadStreet) execute hundreds of deals a year against a base of ~123,000 mostly-tiny agencies. 'Companies' are agency firms, not the carriers behind the coverage; scale improves carrier leverage, data, and cross-sell.
NAICS 524210, 524298. U.S. Census Bureau, 2022 Statistics of U.S. Businesses; U.S. Census Bureau, 2022 Economic Census.
Business model & economics
Revenue model
Commissions and fees on placed coverage
Key economics
- Revenue per firm
- $1,649,121
- Revenue per employee
- $232,840
- Employees per firm
- 6.8
- Recurring revenue
- High
- EBITDA margin
- 20–30%
- Capex intensity
- Low
renewing commissions with strong retention
Characteristics
- Balanced cost base: payroll is 34% of revenue, leaving room to scale margin without cutting staff
- Deep strategic-buyer pool: 424 firms exceed 500 employees, so a scaled asset has trade buyers
- The marquee roll-up, built on recurring commissions and high retention.
- PE consolidators executing hundreds of deals a year.
- Scale improves carrier leverage, data, and cross-sell.
NAICS 524210, 524298. U.S. Census Bureau, 2022 Statistics of U.S. Businesses; U.S. Census Bureau, 2022 Economic Census.
M&A deal context
Who’s acquiring
- Global & national broker consolidators
- PE-backed brokerage platforms
- MGA & program acquirers
What’s driving deals
- Relentless roll-up of regional and local agencies.
- Recurring commissions and high retention.
- Scale advantages in carrier leverage and data.
Find Managing General Agents (MGA) acquisition targets
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