2.6.4.4Vertical

Personal Training Studios

Private training studios offering 1-on-1 personal training services.

Market snapshot

These figures describe Personal Training & Coaching (2.6.4), the segment that Personal Training Studios sits within. They are not figures for Personal Training Studios on its own.

FragmentationHighly fragmentedEstimate

Personal training has no discrete Census NAICS code; it sits within fitness and recreational sports centers (713940) and individual practitioners, so the segment is not separately sized by the Census Bureau.

Business model & economics

Revenue model

Session fees and recurring coaching subscriptions

Key economics

Recurring revenue
Moderate

recurring coaching and memberships

EBITDA margin
10–20%
Capex intensity
Low

Characteristics

  • In-person studios plus a fast-growing digital coaching layer.
  • Online and hybrid models add recurring-subscription reach.
  • Highly fragmented across trainers, studios, and platforms.

M&A deal context

Deal activityEmerging

Who’s acquiring

  • Boutique-fitness platforms
  • Digital fitness & coaching apps
  • Multi-unit studio operators

What’s driving deals

  • Digital and hybrid coaching expanding reach.
  • Recurring subscription economics.
  • Consolidation of fragmented studio and coaching providers.

Find Personal Training Studios acquisition targets

Search Acquisera’s index for companies classified under Personal Training Studios (2.6.4.4) and build a targeted deal pipeline.

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