2.3.10.1Vertical

Academic Coaching Services

Coaches providing study skills, executive function, and academic performance support.

Market snapshot

These figures describe Tutoring & Test Preparation (2.3.10), the segment that Academic Coaching Services sits within. They are not figures for Academic Coaching Services on its own.

Market size
~$7.3B
Growth
~6.8%CAGR (2017–22, nominal)
Companies
~8,979 firms
Firms by employee count

87.6% of firms have fewer than 20 employees: 7,869 micro-businesses, below most mandates.

The investable universe1,110 firms with 20+ employees
20–99
99089%
100–499
888%
500+
323%

A franchise-anchored segment in which Kumon, Mathnasium, Sylvan, and Huntington sit above thousands of independent centers, and where revenue is per-session and program fees plus franchise royalties. Pandemic learning-loss spending inflated demand and it has since normalized; the durable driver is parental investment in academic achievement, which pools in competitive, high-income districts. Franchise and online platforms are the two ways the long tail consolidates.

NAICS 611691. U.S. Census Bureau, 2022 Statistics of U.S. Businesses; U.S. Census Bureau, 2022 Economic Census.

Business model & economics

Revenue model

Per-session and program fees; franchise royalties

Key economics

Revenue per firm
$811,496
Revenue per employee
$65,408
Employees per firm
12.2
Recurring revenue
Moderate

ongoing tutoring programs recur

EBITDA margin
12–25%
Capex intensity
Low

Characteristics

  • Balanced cost base: payroll is 36% of revenue, leaving room to scale margin without cutting staff
  • Moderate strategic-buyer pool: 32 firms exceed 500 employees, so a scaled asset has buyers, but not many
  • Learning-loss recovery lifted demand before normalizing.
  • Tied to academic competition and parental investment.
  • Franchise and online models drive consolidation.

NAICS 611691. U.S. Census Bureau, 2022 Statistics of U.S. Businesses; U.S. Census Bureau, 2022 Economic Census.

Geographic concentration

AlabamaAlaskaArizonaColoradoFloridaGeorgiaIndianaKansasMaineMassachusettsMinnesotaNorth CarolinaNorth DakotaOklahomaPennsylvaniaSouth DakotaTexasWyomingConnecticutMissouriWest VirginiaIllinoisNew MexicoArkansasDelawareDistrict of ColumbiaIowaKentuckyMarylandMichiganMississippiMontanaNew HampshireNew YorkOhioOregonTennesseeUtahVirginiaWashingtonWisconsinNebraskaSouth CarolinaIdahoNevadaVermontLouisianaRhode IslandNew JerseyCaliforniaHawaii

Tutoring and test prep over-index in the most academically competitive markets: Hawaii, California, and New Jersey, where dense test-prep culture and heavy parental investment in achievement pool demand far above the national baseline.

HawaiiCaliforniaNew Jersey

U.S. Census Bureau, 2022 Statistics of U.S. Businesses (firms by state), NAICS 611691. Concentration shown by location quotient.

M&A deal context

Deal activityModerate

Who’s acquiring

  • Tutoring franchise networks
  • Online-learning platforms
  • PE-backed education roll-ups

What’s driving deals

  • Franchise and online-platform consolidation.
  • Parental investment in academic achievement.
  • Normalization after pandemic learning-loss demand.

Find Academic Coaching Services acquisition targets

Search Acquisera’s index for companies classified under Academic Coaching Services (2.3.10.1) and build a targeted deal pipeline.

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