RV & Powersports Dealerships
Dealers selling recreational vehicles, motorcycles, ATVs, and boats.
Market snapshot
These figures describe Auto Dealerships & Dealer Groups (2.1.3), the segment that RV & Powersports Dealerships sits within. They are not figures for RV & Powersports Dealerships on its own.
- Market size
- ~$1.35T
- Growth
- ~6.0%CAGR (2017–22, nominal)
- Companies
- ~40,173 firms
68.5% of firms have fewer than 20 employees: 27,525 micro-businesses, below most mandates.
- 20–99
- 9,89278%
- 100–499
- 2,51720%
- 500+
- 2392%
Revenue is gross vehicle sales: the full sticker price flows through as receipts, so the ~$1.35T and ~$33M per firm dwarf the actual margin. Dealers make thin money on the metal itself; the profit sits in the back end. Service, parts, and finance-and-insurance (F&I) are what a buyer underwrites, not the headline. Consolidation into large dealer groups (Lithia, AutoNation, Group 1) is the defining M&A story, though roughly two-thirds of firms are still single- or few-store operators.
NAICS 441110, 441120. U.S. Census Bureau, 2022 Statistics of U.S. Businesses; U.S. Census Bureau, 2022 Economic Census.
Business model & economics
Revenue model
Vehicle sales plus finance & insurance, parts, and service
Key economics
- Revenue per firm
- $33,503,218
- Revenue per employee
- $1,009,965
- Employees per firm
- 32.3
- Recurring revenue
- Low–Moderate
- EBITDA margin
- Thin on gross sales; profit concentrated in F&I and fixed ops
- Capex intensity
- Moderate
service recurs; vehicle sales are episodic
Characteristics
- Pass-through economics: payroll is only 7% of revenue because most of the top line is the wholesale cost of the vehicles sold, not labor or margin
- Deep strategic-buyer pool: 239 firms exceed 500 employees, so a scaled asset has trade buyers
- Revenue is largely vehicle-sales pass-through with thin gross margin.
- Profit engine is F&I and fixed operations (service and parts).
- Public groups consolidating a still family-dominated base.
NAICS 441110, 441120. U.S. Census Bureau, 2022 Statistics of U.S. Businesses; U.S. Census Bureau, 2022 Economic Census.
M&A deal context
Who’s acquiring
- Public dealership groups
- Regional dealer consolidators
- Digital used-car retailers
What’s driving deals
- Public-group consolidation of franchised and independent dealers.
- Value concentrated in F&I and fixed-operations economics.
- Digital retail reshaping the used-car channel.
Find RV & Powersports Dealerships acquisition targets
Search Acquisera’s index for companies classified under RV & Powersports Dealerships (2.1.3.4) and build a targeted deal pipeline.
Search companies